Getting Out There With Outbound Marketing

6 Sure Fire Tricks for Creating Infographics To Get Backlinks

 

Marketing is more than the great content you put into it.

infographics

Image from Hubspot

It is more than the hours spent checking grammar, keywords, and uploading it onto your page.

Sure, great marketing and your on page SEO is actually a huge part of your overall marketing strategy.

Without it, you are unlikely to have anyone show real interest in your content or get backlinks to it for that matter.

For this reason, it is important to practice outbound marketing as much as traditional.

Outbound marketing, similar to off page SEO, takes place away from the page.

It involves things like widgets, whitepapers, applications, and creating infographics.

Infographics in particular have seen a real rise in popularity over the years.

Especially with the boom of Pinterest (an image focused site) infographics have become a real means of viable link building.

What are infographics?

Infographics are just like they sound: graphics with valuable information on them.

You’ve likely stumbled across an infographic or two in your day, you might have even used them at one point in another to strengthen your blog posts or articles.

At the very basic level, infographics express some level of information about a specific topic, usually related to the product of a specific brand or company.

Infographics:

  • Provide useful information
  • Are succinct
  • Have appealing visuals
  • Are made with a specific target in mind
  • Mention the sources that have been used

Sounds easy, right?

Well, kind of. When you get down to it, there’s actually a little bit more to creating a successful infographic that gets you backlinks and tons of shares.

infographics

Image from Visually

Organization

Infographics rely heavily on being organized correctly so that readers are capable of following the information easily. Keep in mind that infographics contain short snippets of a larger picture. This means that the information you present should be easy to represent in as minimal a way possible. I’ve talked about KISS before and it applies here, too. KISS, or keep it simple stupid, is an important method to keep in mind while organizing your information for the page. Check out some infographic templates if you need inspiration on how to organize information for a successful graph.

Visually Appealing

Graphics are incredibly important when it comes to infographics. They are what makes it appealing to viewers, easier to read, and more likely to be remembered (and therefore shared). Choose things that are easily represented through images. For example, things about oral health or fire safety have an immediate image set that comes to mind: teeth and flames respectively. Visuals are viewer and reader friendly, and are likely to get shared over something that does not offer the same break in text.

Data

Good infographics are not reliant on opinions. In fact, infographics that do provide opinions are less likely to be shared and are considered propaganda in nature. Collect information in the form of data and fact: cold hard facts. This helps give you authority on the subject and helps you be seen as a viable source of information. Keep in mind that you are given a limited amount of space to communicate what you want your reader’s take away to be. For this reason, you should make it a habit to stick to factual evidence wherever possible.

Citations

Speaking of using data rather than fluff, you need to be able to offer citations for information that you don’t immediately know. Just like in high school, citations offer authority over a piece of work. If I just told you that 15% of people reading this would nod along in agreement then I had better be capable of supporting that statement. You need to cite information that you are not responsible for, which will give you authority over the infographic and potentially provide you with backlinks.

Image from Visually

Emotion

Think about the last really good infographic you read—the one that stuck with you even after you were done reading. Why do you think that is? There is a reason that infographics work and it is because the information provided is useful and matters. Find something that you would find useful as a consumer. If, for example, you are a dentist, then something like “How Oral Hygiene Affects the Body Overall” will have an immediate impact on readers. Be smart with your content and question how it will be responded to emotionally.

Goals

In case you missed it, #goals was one of the top hashtags of 2015 (and has still been high up in 2016). People have applied it to everything: #friendshipgoals, #bodygoals, #bookgoals, #businessgoals. So now I ask you, what are your #goals? You should have some sort of goal in mind for your infographic. Do you want it to be shared on social media? Are you looking for others to use it in their blog posts? Do you want it to be pinned on Pinterest? Come up with a goal for your infographic beforehand and keep it in mind when designing it. If you’re looking for it to be tweeted about, for example, then you should include “tweetable” snippets. Knowing what your goal is ahead of time will help ensure that your goal is reached after your infographic has been created.

The world of link building is competitive and can be oversaturated. But by being smart with outbound marketing there is every possibility that you can succeed in getting backlinks. Do this by investing in a professional hand and an eye for detail to guarantee results and get backlinks on your info graphic.

Looking for More?

 

What tips do you have for creating a successful infographic?

 

Sources:

http://www.coolinfographics.com/blog/2014/10/10/5-great-online-tools-for-creating-infographics.html
https://moz.com/blog/how-to-build-links-with-infographics