On Page SEO 2016 Checklist:
Are You Using These 10 Strategies To Improve Your Search Engine Ranking?
Are you feeling at a loss for how to improve your SEO?
Do you feel like you have spent countless hours reading through article after article of tips, tricks, magic, and myths that will help improve your ranking?
If so, then you are not alone.
Search engine optimization is complicated, it’s tiresome, and it can be downright unrelenting.
It requires you to spend your time doing research and even then that research can feel suffocating with information.
Wouldn’t it be nice if someone, anyone just told you what you need to know and how to do it?
Yes, I agree, it would, which is why I’ve put the information that you need into one place.
What Is Off Page SEO?
Off page SEO is everything that happens away from your page to promote it. For more about off page techniques and what you should be doing, visit my 10 Off Page SEO Do’s for 2016.
What Is On Page SEO?
On page SEO is what happens on your webpage to encourage search engine rankings.
I have already broken down your 2016 off page SEO strategy for you, but here I bring you your on page SEO strategy for you to add to your current checklist.
Do Use Plugins
Most bloggers have turned to WordPress for their needs. If this is you, then you will be happy to know that there are plugins specifically designed for optimizing your content’s SEO. WordPress SEO by Yoast works as an installation on your page and allows you, the writer, to check off things that will encourage your site’s placement on the SERPs. On a very basic level, Yoast lets you check keyword usage, optimize titles, URLS, backlinks, and create a meta-description for your page making it easier for your content to be sorted on search engines.
Do Make Your Pages Responsive
It should come as no surprise that 2016 will see a continued rise in smart phone and tablet usage. The world has gone mobile and so your website and information will need to be mobile as well. Be certain that your webpage is responsive across all forms of communication. There should be no lag time between your page loading on an Android and it loading on an Apple product. Lag time in the SEO world equates to a loss of readers/followers, which leads to your page being ranked poorly across search engines. Ensure that your page is optimized across all technology so that there are no problems.
Do Research Low Competition High Ranking Keywords
Not all keywords are created equal, which is why Brian Dean of Backlinko created the GKP Hack. Here, Brian Dean asks you to turn away from traditional keyword searches (searching for the keywords that are most popular) and instead find keywords that are low in competition but still searched for frequently. As you move forward in 2016 with your content writing, be sure to find the keywords that will not only be searched for frequently, but will also have low competition.
Do Re-Purpose Dated Material
Following up on Brian Dean’s GKP Hack is his Skyscraper Technique. Here, you take old, dated material and optimize it and make it more appealing across the web. Ask yourself: is this list new? What makes this post stand out from the rest? How can I make this better? By constantly improving and updating information you ensure that your work will remain relevant across the web.
Do Optimize Your Title
Sure, flash and pizazz makes everything seem better but that’s not always the case when it comes to the titles you use on your site. Be sure that your titles have been optimized properly by using the keywords that you found in your low competition and high-ranking keyword research, while also making it appealing to your potential readers. Not only will this make it more likely to be searched for, but it will also increase the ease that it is sorted within the SERPs.
Do Utilize ALT Tags for Media
Media, contrary to what you might believe, is not just for show. Using images and videos while engaging for your readers is also another means for getting keywords back to your page. Be sure that you use ALT tags on all of the media used on your pages. These ALT tags should utilize keywords from your research, but also have something to do with the image itself. These tags help Google to properly index the media so that search engines are able to sort through and pick up the images more easily.
Do Format Your Content
Web information is sifted through and sorted by screenreaders. These readers operate by sorting through the information at the most basic of levels. For this reason it is important that your on page SEO is optimized by properly formatting your work. H1 tags, while also more visually appealing to the reader, also make it possible for these screenreaders to categorize your information. Be careful to optimize your H1 through H3 tags as strongly as you can, utilizing focus keywords wherever possible and continue to use H4 tags and onward as necessary.
Do Properly Use Anchor Text
Anchor text, or the text that you attach hyperlinks to, is not jusy there for show. Your anchor texts should utilize keywords where they can and should not just be words tossed into the void. Things like “click here” or “visit us” are fine in theory, but in actuality do nothing for your on page SEO. Instead, try using something like “anchor texts are the texts that the reader sees and clicks on to take you to a separate webpage”. The difference between the two is that one tells you nothing about the page, while the other gives you an idea of what the hyperlink will lead to. In the second instance you are likely to see a higher return on your search engine ranking than the first. However, be careful not to over optimize keywords as this can have a damaging effect on your SEO and be seen as spammy.
Do Link Internally
Let’s face it, when it comes to searching for things across the web, we—the readers—don’t like to have to search too far for answers. For this reason, you—the writer—should be ready to provide your readers with as much information as possible. Linking back to your content internally allows the reader to spend more time on your page as they are redirected to information that is similar to what they have been reading already.
Do Hit A Word Length
When it comes right down to it, you need to write and by that I mean you need to write kind of a lot. Readers and search engines alike, find authority behind writers who can punch out more than just a couple of paragraphs at a time. For this reason, your resolution for 2016 should be to reach a word count for each post that you write. You should aim for somewhere around 600 words but no less than 500 and optimally should hit over 1,000 as often as possible. However, if you can say what you need to say in 400 words then say it. Do not spend 700 words in fluff—quality not quantity, my friends.
Looking For More?
On page SEO can be overwhelming, but by creating a checklist can be simplified. Jot down these do’s and add to them by checking out these other posts that might be helpful in increasing your search engine ranking.
- 3 Reasons Your Content Marketing Isn’t Working
- 5 Ways To Increase Blog Traffic
- 5 Ways To Create Meaningful Content