Off Page SEO 2016 Checklist:
Are You Using These 10 Strategies To Improve Your Search Engine Ranking?
In case you were wondering, the field of search engine optimization is not dead.
Sure, some people might tell you that it is a dying field.
Or that it is losing some of its flair because everyone who is anyone is up on the latest search engine optimization techniques.
They may even say that no matter how hard you try, SEO is not just difficult, but time not spent wisely.
I’m here to tell you to forget everything you have heard.
Yes, SEO is competitive; in fact, it can be downright bloody at times.
But when you get to the nitty gritty of it, SEO when done properly will make or break your content marketing.
In the world of search engine optimization there are two sectors that you should be concerned with: off page SEO and on page SEO.
What Is On Page SEO?
On page SEO, much like the name implies, deals with what happens on the page. That is, on page SEO handles things like ALT and H1 tags, titles, formatting, keywords, and titles. It focuses mainly on what is taking place once a reader has reached your site and is essentially what you, the writer, are able to control. On page SEO is what optimizes your work from the source versus focusing its sights elsewhere—that belongs to the off page SEO side of things.
What Is Off Page SEO?
In contrast to what happens on the page, off page SEO is just as it sounds: off the page. Here your SEO strategy will be focused on everything that takes away from your content. Off of the page is where your search engine optimization techniques focus on things like link building and social media. Off page SEO is easiest to understand when looked at from a promotional means, in other words, putting your site out there.
Do Use Social Media Marketing
More than anything else, social media has become one of the most effective means for creating brand awareness. When you share your well researched, smart content is shared on your social media pages and is shared by another user (via Tweets, likes, shares, reposts, ect…) there is a signal that alerts search engines to your credibility as an author, thus boosting your SEO. Given enough time and shares, your credibility will rise and your content will appear higher on the SERPs (search engine result pages). Expand your reach by ensuring that you have a presence across social media sites, including Facebook, Twitter, LinkedIn, Tumblr, and Pinterest.
Do Practice Application Marketing
Social media marketing doesn’t just include what you find on the web anymore. When the Smart Phone came along the idea of social applications began to boom. This means that part of your search engine optimization strategy should include utilizing these applications for your brand and/or content marketing. Consider looking into using applications like Instagram, Vine, Snap Chat, and Periscope to broaden your brand’s appeal. Take a look at our Social Media [Marketing] Happy Hour and pick your poison.
Do Invest In Video Marketing
Off page SEO involves more than just words on a page, it also includes things like images and video. Video marketing should be an integral part of your SEO plan and will increase your viewership tenfold by including those who respond better to visual information. Not to mention, video channels such as YouTube allow you to utilize keywords, making it easier for your information to be sorted through by the SERPs.
Do Promote Your Blog
Yes, the bulk of your blog’s contents fall under the on page SEO category, however, promoting your blog is considered off page. There are many ways to promote your blog, but be mindful to follow Google’s guidelines for doing so. This includes things like organic guest blogging, post shares from fellow bloggers, and social bookmarking (through sites such as Reddit and StumbleUpon).
Do Engage In the Blogosphere
Blog promotion is just one way to utilize off page SEO for your content. A very large part of optimizing your content is to GET IT OUT THERE, which is done by engaging other bloggers. Do not sit on your blog and hope that someone will see it. Instead, start researching blogs that are authoritative and industry related, and leave insightful comments that are not spammy. Google’s algorithm will penalize spammy comments so it’s important to not spam others with your work—you wouldn’t like it on your site, so don’t do it to others.
Do Analyze Competitor Links
Do your research. Research not only the ways to optimize your SEO strategy, but also your competitor’s SEO strategy. There are many ways to do this; Moz’s competitive link analysis guide for starters can help give you a leg up on your competition. Likewise, using Brian Dean’s (of Backlinko) GKP Hack will help you learn the appropriate keywords you should be utilizing in your on page SEO. Once you’ve done your research collect the information in one place and begin seeing where you can submit your links to provide new (and sometimes better) information than your competitor.
Do Update Your Business Directories
Directories are not a dying art, but in fact have become increasingly important. However, their importance is weighed mostly by their consistency. This means that careless directories—ones that use incorrect or outdated information—can ding your SEO efforts in major ways. Instead, go through any old directories and be sure that they have the correct names, contact numbers, business addresses and numbers, emails, spelling, ect… Be careful that everything is the same across the board to ensure that your directories are not taking up dead space on the web.
Do Send Out Press Releases
Press releases might seem old school, but when you get down to it, they’re actually an important method of getting your company out there. These days, press releases aren’t used just for your company’s big announcements, but can also be used to discuss major news or trends that have broken through in your industry. Press release sites, such as PR Web, can provide valuable backlinks for your website and give you face among your peers.
Do Create An Email Campaign
Your readers and/or potential clients are using email, so why shouldn’t you be? Email marketing is an effective means for reaching your clients while they’re at home and sending them a gentle reminder that you exist. Using things like monthly newsletters will help keep your client’s up-to-date with specials, news related to your product, and promotions that give them incentive to go back to your site, generating clicks, and upping your credibility on the web.
Do Go Local
Research has shown that four out of five smart phone users look up information for companies in their local area. This means that to make your off page SEO as effective as possible you need to optimize your company for its service areas. Do this by claiming your business’s Google Places page and completing the profile in its entirety. You should also link your Google Plus account to your places page and then create a Google Plus Local page.
Looking for More?
If you’re new to off page SEO then you may be feeling a little overwhelmed.
Check out our other posts that might help clear up a few things for you:
- Debunking Search Engine Optimization Myths
- 2016 Social Media Trends
- 2016 Blogging Trends
- Building Effective Backlinks